Last updated: 8 October 2026
At Asphalt Automotive, we respect your privacy and are committed to protecting your personal data.
This Privacy and Cookies Policy explains how we collect, use and protect your personal information when you visit our website, contact us or use our services.
This website is operated by:
Asphalt Automotive
Grand Route 550 B1
1428 Lillois
Belgium
Email: contact@asphaltautomotive.com
Phone: +32 491 22 68 28
For the purposes of the General Data Protection Regulation (GDPR), Asphalt Automotive acts as the data controller for the personal data processed through this website.
We may collect personal information when you contact us, submit a form or otherwise interact with our website.
This may include:
your name;
your email address;
your telephone number, when provided;
the subject and content of your enquiry;
information relating to a vehicle or service you are interested in;
technical information such as your IP address, browser type and device information;
information collected through cookies and similar technologies.
We only collect personal data that is reasonably necessary for the purposes described in this Policy.
We may process your personal information in order to:
respond to enquiries submitted through our website;
provide information about vehicles, products or services;
manage requests from prospective or existing customers;
prepare or follow up on commercial enquiries;
provide customer service and after-sales support;
operate, secure and improve our website;
analyse website traffic and performance;
measure the effectiveness of our advertising campaigns;
comply with our legal and regulatory obligations;
protect our legitimate business interests.
We do not sell or rent your personal data to third parties.
Depending on the circumstances, we process personal data on one or more of the following legal bases:
Contractual necessity
When processing is necessary to take steps at your request before entering into a contract or to perform an existing contract.
Legitimate interests
When processing is reasonably necessary for the operation of our business, customer communication, website security or service improvement, provided that these interests do not override your fundamental rights and freedoms.
Legal obligations
When we are required to process or retain information under applicable law.
Consent
When you have expressly agreed to a particular type of processing, including the use of analytics and marketing cookies.
Where processing is based on consent, you may withdraw your consent at any time.
When you submit a contact form or contact us by email, telephone or another communication channel, we use the information you provide to process and respond to your request.
Your information may also be retained where necessary to follow up on a commercial relationship, provide our services or comply with legal obligations.
Please avoid submitting sensitive or unnecessary personal information through our contact forms.
We retain personal data only for as long as necessary for the purpose for which it was collected.
The retention period may vary depending on the nature of the information and our legal obligations.
For example, enquiries that do not result in a commercial relationship may be deleted when they are no longer relevant, while information relating to transactions or contractual relationships may need to be retained for longer periods in accordance with Belgian legal, accounting or tax requirements.
We may share limited personal data with trusted service providers where necessary to operate our website or provide our services.
These providers may include:
website hosting providers;
IT and technical service providers;
email and communication providers;
analytics providers;
advertising and marketing platforms;
professional advisers;
accounting or administrative service providers.
These parties may only process personal data to the extent necessary to provide their services and must protect it appropriately.
We may also disclose information when required to do so by law or by a competent public authority.
Some technology providers, including Google and Meta, may process information outside the European Economic Area.
Where this occurs, appropriate safeguards are used where required to ensure that personal data remains protected in accordance with applicable data protection legislation.
Under the GDPR, you may have the right to:
obtain information about how your personal data is processed;
request access to your personal data;
request correction of inaccurate or incomplete information;
request deletion of your personal data where applicable;
request restriction of processing;
object to certain processing activities;
receive certain personal data in a portable format;
withdraw your consent at any time where processing is based on consent.
To exercise any of these rights, please contact:
We may request additional information to verify your identity before processing your request.
You also have the right to lodge a complaint with the competent data protection authority. In Belgium, this is the Belgian Data Protection Authority.
Cookies are small files stored on your computer, smartphone or other device when you visit a website.
They can be used to ensure that a website functions correctly, remember certain preferences, analyse website usage, measure advertising performance or provide third-party functionality.
Cookies may be temporary and deleted when you close your browser, or they may remain on your device for a defined period.
These cookies are required for the website to operate correctly and securely.
They may be used for purposes such as:
website security;
technical operation;
session management;
remembering your cookie preferences;
enabling functionality specifically requested by you.
These cookies do not require your prior consent where they are strictly necessary to provide the website or a service requested by you.
We use Google Analytics, a web analytics service provided by Google, to better understand how visitors use our website.
Google Analytics may collect information such as:
pages visited;
time spent on the website;
approximate location;
device and browser information;
traffic source;
interactions with website content.
This information helps us measure website performance, understand visitor behaviour and improve our website and services.
Google Analytics cookies are only activated after you have provided your consent.
Depending on the configuration of the service, certain data may be processed by Google outside the European Economic Area. Where required, appropriate safeguards are used in accordance with applicable data protection law.
You can withdraw your consent at any time through the cookie preference settings available on the website.
We use the Meta Pixel, a technology provided by Meta Platforms, to measure the effectiveness of our advertising campaigns and understand how users interact with our website after seeing or clicking on advertisements on platforms such as Facebook or Instagram.
The Meta Pixel may collect information such as:
pages visited;
interactions performed on the website;
device and browser information;
IP address;
advertising identifiers;
information relating to conversions or website actions.
This information may be used by Meta to measure advertising performance, create audiences and provide personalised advertising, depending on your settings and consent.
The Meta Pixel is only activated after you have provided your consent to marketing cookies.
Certain data may be processed by Meta outside the European Economic Area. Where applicable, appropriate safeguards are used in accordance with applicable data protection legislation.
You can withdraw your consent at any time through the cookie preference settings available on the website.
When you first visit our website, you will be presented with a cookie consent mechanism allowing you to accept or refuse non-essential cookies.
Google Analytics and Meta Pixel are not activated before you provide your consent.
You can choose to:
accept all cookies;
refuse non-essential cookies;
manage your cookie preferences by category.
Your choice can be changed or withdrawn at any time through the cookie preference settings available on the website.
Refusing analytics or marketing cookies will not prevent you from accessing the essential content and functionality of the website.
Your cookie preferences may themselves be stored using a strictly necessary cookie so that we can remember your choice.
Most web browsers allow you to view, delete or block cookies through their settings.
Please note that disabling certain strictly necessary cookies may affect the operation of some website features.
Browser settings do not replace the consent mechanism used by this website for cookies requiring prior consent.
Some cookies and tracking technologies used on this website are provided by third-party services, including:
Google Analytics, provided by Google;
Meta Pixel, provided by Meta Platforms.
These third parties may process information in accordance with their own privacy policies and legal obligations.
We recommend reviewing the privacy information provided by Google and Meta for further details about how they process personal data.
Our website may contain links to external websites, social networks or third-party services.
Once you leave our website, the processing of your personal information is governed by the privacy policies of those third parties.
Asphalt Automotive is not responsible for the privacy practices or content of external websites.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, loss, disclosure or destruction.
However, no method of transmitting or storing information online can guarantee absolute security.
We may update this Privacy and Cookies Policy when necessary to reflect changes to our website, services, technologies or legal obligations.
The most recent version will always be published on this page, together with the date of the latest update.
If you have any questions about this Privacy and Cookies Policy or about the way your personal data is processed, you can contact us at:
Asphalt Automotive
Grand Route 550 B1
1428 Lillois
Belgium
Email: contact@asphaltautomotive.com
Phone: +32 491 22 68 28
